> For the complete documentation index, see [llms.txt](https://rez-notify-me.gitbook.io/rez-notify-me/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://rez-notify-me.gitbook.io/rez-notify-me/troubleshooting-guide/back-in-stock-email-lands-in-promotions-spam.md).

# Back in Stock email lands in promotions/spam

Sometimes our notification emails may end up in **Spam, Junk, or Promotions** folders instead of your main inbox. This usually happens because email providers (like Gmail, Outlook, Yahoo) use automatic filters to protect users from unwanted emails.

#### How to find the Back-in-Stock email

Please check yours:

* ✅ Spam / Junk folder
* ✅ Promotions tab (for Gmail users)
* ✅ All Mail
* ✅ Search your inbox for the email sender or headlines

#### How to reduce “Promotions/Spam” for Back-in-Stock emails

Email providers (Gmail, Outlook, etc.) automatically classify emails based on **content, structure, and tone**. If your email looks too “marketing”, it’s more likely to land in Promotions or Spam.

Your goal:\
👉 Make Back-in-Stock emails look like **personal, transactional notifications**, not marketing campaigns

### 1️⃣ Avoid “Marketing / Salesy” Words (Very Important)

These words often trigger Promotions tab or Spam filters:

❌ Avoid:

Sale, Discount, Promotion, Deal, Limited time, Buy now, Shop now, Hurry, Don’t miss out, Free, Special offer, Best price, Flash sale, Exclusive, % OFF, Coupon

✅ Use instead (neutral, transactional tone):

* “is back in stock”
* “is available again”
* “You can now order”
* “The product you requested is available”
* “Your requested item is available”

**Example**

❌ Bad:

> 🎉 Good news! Your favorite product is BACK IN STOCK! Buy now before it’s gone!

✅ Good:

> The product you requested is now back in stock.

### 2️⃣ Subject Line Optimization

Keep subject lines:

* Simple
* Informational
* No emojis
* No hype

❌ Avoid:

* 🔥 Back in stock – Limited time only!
* Your item is back – Buy now!
* Don’t miss out, it’s available again!

✅ Good subject lines:

* `Your requested item is back in stock`
* `Product available: [Product name]`
* `[Store name] – Item back in stock`

### 3️⃣ Keep the Email Short & Transactional

Promotional emails:

* Long content
* Many images
* Banners
* Big buttons
* Marketing copy

Back-in-stock emails should be:

* Short
* Simple
* 1 purpose only: notify

**Recommended structure:**

> **Email subject & heading:** {{product.title\_and\_variant}} is available 
>
> **Description:** You previously requested in-stock notification for this product. We are glad to notify you that the product is now in stock. 
>
> ***Button text:*** Take a look

### 4️⃣ Button Text Matters

Buttons can trigger Promotions if they sound salesy.

❌ Avoid button text:

* Buy now
* Shop now
* Get yours
* Order now

✅ Better:

* View product
* View item
* Go to product
* See product details

### 5️⃣ Do NOT Mix Marketing with Notification

❌ Bad:

> Your item is back in stock!
>
> By the way, we’re running a 20% sale on all products today!

This instantly moves the email into Promotions.

✅ Good:

> Your requested item is back in stock.
>
> This message was sent because you signed up for restock notifications.

### 6️⃣ Important Reality Check (for your internal team)

Even with perfect optimization:

> ⚠️ No one can guarantee inbox placement.\
> Gmail decides based on user behavior (opens, replies, moving emails out of Promotions).

But following these rules can **significantly reduce** Promotions/Spam placement.