How preorder campaigns work?
Preorder lets you sell products before they’re in stock. You control when the Preorder button appears based on product inventory.
This article explains the 3 main settings for preorder campaigns and how they work.
1️⃣ Show Preorder When Product Is Out of Stock
Best for: limited stock items or restocks in progress
When the campaign is published
✅ Continue selling when out of stock → ON
✅ Track quantity → ON
When the campaign is unpublished
❌ Continue selling when out of stock → OFF
What customers see
Preorder button appears when stock = 0
When stock is added, the button switches back to Add to Cart
2️⃣ Always Show Preorder
Best for: made-to-order products
When the campaign is published
✅ Continue selling when out of stock → ON
✅ Track quantity → ON
When the campaign is unpublished
❌ Continue selling when out of stock → OFF
What customers see
Preorder button is always visible
Stock level does not affect the button
3️⃣ Show Preorder When Product Is In Stock
Best for: product launches or long shipping times
When the campaign is published
✅ Track quantity → ON
When the campaign is unpublished or deleted
✅ No Shopify settings are changed
What customers see
Preorder button appears when stock > 0
When stock runs out, the button changes to Sold Out
Quick Comparison
Show Preorder When Out of Stock
Stock = 0
Preorder appears
Always Show Preorder
Always
Preorder stays
Show Preorder When In Stock
Stock > 0
Sold Out appears
🎯 Which Option Should You Choose?
Show Preorder When Out of Stock → Keep selling between restocks
Always Show Preorder → Produce items after customers order
Show Preorder When In Stock → Build launch hype or set expectations for long delivery times
Last updated